Word-a-coaster is a New Years fortune dispenser created by It’s Nice That and Stewdio for the main window display of Selfridges’ flagship store in London. It contains 30,000 unique fortunes for 2012 randomly assembled from a collection of typefaces, phrases, and thousands of choice adjectives. The printed fortunes will be randomly dispensed to Selfridges customers from a custom-built roller-coaster beginning on Thursday, January 12th.
The beautiful wooden roller-coaster was designed and built by Atom. Our massive print job was expertly handled by Pureprint Group. Word-a-coaster is part of It’s Nice That’s Words Words Words window display series running at Selfridges from 12 January through 1 March 2012.
Featured in the exhibition Nothing to Declare at the Akademie der Künste in Berlin. February 2013
Interview with It’s Nice That regarding the Word-a-coaster, Stewdio: Words Words Words @ Selfridges. January 2012
On view at Selfridges in the corner display window, and from just inside the store. January 2012